Program Overview
8
Days
3
Academic Engagements
38
Students on Program
In partnership with Georgetown University McDonough School of Business, WorldStrides sent students on a one-of-a-kind tour of Morocco. For a program focused on emerging markets, Morocco was the perfect destination, allowing the students to explore a dynamic startup scene
as well as global companies with a base in the country. Over the eight-day program, there was also plenty of time for hands-on cultural experiences, beginning in the historic heart of Marrakech and concluding in cosmopolitan Casablanca.
One of the cultural highlights of the program was a visit to the Atlas Mountains and the Agafay Desert, where the students embarked on a thrilling 4x4 excursion through scenic valleys and Berber villages. A camp dinner with traditional music and dance provided the group with an other viewpoint on the country and its customs.
The program continued on to Casablanca, Morocco’s largest city. The itinerary showcased the metropolis’ blend of modern infrastructure and historic significance, setting the stage for the academic focus of the final days. Students had the opportunity to engage with leaders from a range of industries shaping Morocco’s role in the global economy.
A highlight was their time at SoPharma, where they met with the CEO and founder to discuss the country’s pharmaceutical industry and gain perspective on founding and scaling a business in Casablanca. The CEO was candid and informal with the group, answering all of their questions and giving them real access to how business is done in the country, making for a very impactful visit.
The Georgetown Emerging Markets Club is focused on educating our members and the wider McDonough School of Business (MSB) community on the importance of understanding different cultures when conducting business. [We] traveled to Morocco gaining insights into the local Berber culture, engaging with Moroccan and multinational businesses, and experiencing the thrill of adventure from the Agafay Desert to Casablanca.
Chris Hui
MBA Candidate, McDonough School of Business
Students also met with the Vice President of Bosch, a major multinational with a base in Morocco that runs operations for much of Bosch Africa. With decades of global experience, the VP was generously detailed about the intricacies of business in Morocco versus elsewhere on the continent.
Finally, the cohort visited HPS, where discussions focused on fintech innovation and global operations in emerging markets. Overall, these sessions offered practical insights into how multinational and local companies navigate growth, technology, and regional complexity.
Through a balance of academic engagement and cultural immersion, the Morocco program gave Georgetown University MBA students a deeper understanding of global business in context. But equally important were the relationships fostered by the eight days spent together.
A look inside the program
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